The words green, sustainability, eco- friendliness have all become part of the mainstream media today, but long ago, “sustainable and responsible living” have been common vocabularies in Liquid Sky brand and community.Ī Whole Scene gathered inside the first Manhattan DJ culture,Electronic and Rave shop…you could find unique and new, fresh Underground dance RECORDS and gear, incredible limited print T shirts ,pants (BEEPER POCKET JEANS. Her design philosophy heavily weights on the concept of sustainability, clothing as utility, hence comfort, fit, and durability being the top parameters, and the creative application and layering of accessories to change the look and feel of the “self”. Rey is an anti-fashionista, always observing current trends to discover new ones. The vision behind clothing designer and maker (not fashion) chief, Claudia “Rey” who pioneered the trend that led to today’s popular and already established category, the street wear. Liquid Sky brands have been embraced by “skaters, ravers, punks, hipsters, and other street subcultures”. Street wear implies messages of liberation from norms and liberation from dependence. A big head of the iconic ALIEN GIRL figure, ASTRO GIRL, atop the entrance entrance counter became the landmark of this store. It introduced innovation with its futuristic look, a real “waterfall” storefront, not showing the shop interior,puzzling many since storefronts are known as primary showcase touch points to attract customers from the street. In 1992, Liquid Sky Dsign’s second retail concept on Lafayette Street is known for having being responsible for the development of that entire block. The space offered an innovative experience for that time, converging live performance and music (band, DJs, dancers, MC’s,), art, clothing, cosmetics, healthy bar (SMART BAR), mix-tapes, vinyl records, "hi-teck roots" jewelry and private “underground” parties at the basement, which served as one of the catalyst for the birth of the electronic "rave" and Jungle music scene in Manhattan. original fashion and featuring the work of the renown British fashion designer Vivienne Westwood, largely responsible for bringing modern punk and new wave fashions into the global mainstream.īy 1989,Liquid Sky moved to New York city,innovated the retail experience with the establishment of their first retail concept in 1990 on Broome St., corner with Wooster St, in SOHO. In succession, it established “Club Dada”, playing a central role in the formation of the early Disc Jockey (“DJ”) community and scenery in Brazil(connecting with DMC UK), and opened up a gallery style retail concept with Liquid Sky. If you have been on this ride for a long time or you are a newcomer we welcome you!įounded by Aliens Carlos Slinger, also known as DJ Soul Slinger, and Claudia Rey, Liquid Sky, (later known as Liquid Sky D_sign and Liquid Sky Nyc ) originated in 1986, in the city of São Paulo, Brazil as a cosmetic developer, manufacturer, and distributor. This site is dedicated to sell limited edition and new Liquid Sky D-sign productsĭesigns and art created by Rey, Soul Slinger and all kinds of Collaborators !.
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